Third-party cookies are dying. Safari and Firefox already block them. Chrome has been phasing them out. And privacy regulations treat any cookie-based tracking as something…
Client-side analytics has a fundamental flaw: it runs in the browser, where ad blockers, privacy extensions, and cookie restrictions can interfere. Server-side tracking moves data…
Pageviews tell you how many people showed up. Custom event tracking tells you what they actually did. Every button click, form submission, video play, and…
Privacy regulations are tightening worldwide, ad blockers hide 30–40% of your traffic data, and cookie consent banners frustrate your visitors. Traditional analytics is struggling to…
Should you switch to privacy-first analytics or stick with traditional tools? It’s not a clear-cut answer. Both approaches have real trade-offs — and the right…