About
Hey, I’m Sebastian Lindgren
I’m a digital marketing specialist with over 10 years of experience in web analytics and data-driven decision making. I’ve helped hundreds of businesses — from bootstrapped startups to enterprise teams — set up analytics that actually drive decisions, not just collect dust in dashboards.
Why Wonster Analytics?
Most analytics guides fall into two camps: either “install a tracking code and you’re done” or “build a custom data pipeline with BigQuery.” There’s a huge gap in between — and that’s exactly where most marketers and business owners live.
I started Wonster Analytics to bridge that gap. Every guide here is structured so you can implement it today — not after a week-long course.
No fluff. No unnecessary jargon. No “it depends” without showing you what it depends on.
What I Cover
Analytics Alternatives
In-depth reviews and comparisons of Matomo, Plausible, Fathom, Umami, and other Google Analytics alternatives. Find the right tool without the trial-and-error.
Privacy Analytics
GDPR-compliant tracking, cookieless analytics, consent management, and server-side implementations. Stay compliant without losing data.
Conversion Tracking
Custom events, goal setup, e-commerce tracking, attribution models, and cross-domain tracking. Know exactly what drives your revenue.
Funnel Analysis
Building and optimizing conversion funnels, drop-off analysis, micro-conversions, and checkout optimization. Find where users leave — and fix it.
My Approach
Practical First
Every guide includes step-by-step instructions you can follow today. Theory serves the practice, not the other way around.
Verified
Steps are checked against vendor documentation before publishing. No guesswork.
Privacy Matters
Analytics should work without compromising user privacy. You’ll find privacy-first approaches throughout the site.
My Story
I started my career at a digital marketing agency in Stockholm, buried in spreadsheets and trying to figure out why campaigns weren’t converting. That’s where I fell in love with analytics — the moment data told me exactly what was happening, I knew this was my thing.
Over the past decade, I’ve worked with e-commerce brands, SaaS companies, and startups across Europe. I’ve set up hundreds of analytics implementations, built dashboards that teams actually use, and helped businesses understand not just what happened — but why.
When the GDPR wave hit and Google Analytics became a compliance headache, I started digging deep into privacy-first alternatives. That research became the foundation of Wonster Analytics — a place where analytics practitioners can find honest, practical guidance for the modern web.
Let’s Connect
Have a question about analytics? Working on a tricky tracking setup?
Want to suggest a topic for a future guide? I’d love to hear from you.