Two of the most practical — and most overlooked — aspects of GDPR-compliant analytics are IP anonymization and data retention policies. Get these right, and…
Third-party cookies are dying. Safari and Firefox already block them. Chrome has been phasing them out. And privacy regulations treat any cookie-based tracking as something…
The post-cookie analytics era isn’t coming — it’s already here. Third-party cookies are effectively dead in Safari and Firefox, Chrome is steering users toward opt-out,…
You know you need analytics. You also know GDPR exists. What you probably don’t know is where exactly the line is — what you can…
Client-side analytics has a fundamental flaw: it runs in the browser, where ad blockers, privacy extensions, and cookie restrictions can interfere. Server-side tracking moves data…
Privacy regulations are tightening worldwide, ad blockers hide 30–40% of your traffic data, and cookie consent banners frustrate your visitors. Traditional analytics is struggling to…
Cookie consent banners are a necessary evil — but they don’t have to destroy your conversion rates. Most implementations either annoy visitors into bouncing or…
Should you switch to privacy-first analytics or stick with traditional tools? It’s not a clear-cut answer. Both approaches have real trade-offs — and the right…