Most analytics setups are page-centric — they track pageviews first and bolt on events as an afterthought. Event-driven analytics architecture flips that model: events are…
Most analytics tools track pageviews automatically. But the actions that actually matter — form submissions, button clicks, and file downloads — require custom event tracking.…
If you’re only tracking purchases and form submissions, you’re flying blind through 95% of the user journey. Micro-conversions — the smaller actions that signal interest…
Pageviews tell you how many people showed up. Custom event tracking tells you what they actually did. Every button click, form submission, video play, and…