Tag: data accuracy

Server-side tracking complete implementation guide for privacy-first data collection

Server-Side Tracking: The Complete Implementation Guide

Client-side analytics has a fundamental flaw: it runs in the browser, where ad blockers, privacy extensions, and cookie restrictions can interfere. Server-side tracking moves data…

March 4, 2026 · 5 min read

Conversion Tracking

Server-Side Conversion Tracking: Recover Lost Attribution Data

If you’re relying on browser-based tracking alone, you’re missing conversions. Ad blockers, iOS privacy updates, and cookie restrictions now hide 20–40% of actual conversions from…

February 22, 2026 · 9 min read