Most analytics tools track pageviews automatically. But the actions that actually matter — form submissions, button clicks, and file downloads — require custom event tracking.…
Tracking pageviews on an e-commerce site tells you almost nothing. What matters is the journey from product view to purchase — and where that journey…
A customer sees your Facebook ad, clicks a Google search result two days later, then converts through an email link a week after that. Which…
Pageviews tell you how many people showed up. Custom event tracking tells you what they actually did. Every button click, form submission, video play, and…
If your business spans multiple domains — a main site on one domain, a shop on another, a booking system on a third — you’ve…
If you’re relying on browser-based tracking alone, you’re missing conversions. Ad blockers, iOS privacy updates, and cookie restrictions now hide 20–40% of actual conversions from…