Author: Sebastian Lindgren

Digital marketing specialist focused on web analytics, conversion tracking, and privacy-first solutions. Sharing practical guides to help marketers make better data-driven decisions.

Conversion Tracking

Conversion Tracking: The Complete Guide for Marketers

Learn how to set up conversion tracking for GA4, Google Ads, and Meta. This guide covers setup, attribution models, server-side tracking, common mistakes, and privacy-compliant…

February 12, 2026 · 15 min read

Analytics Alternatives

The Complete Guide to Google Analytics Alternatives

Looking for alternatives to Google Analytics? This guide covers the best options — from privacy-first tools like Plausible and Fathom to full-featured platforms like Matomo…

February 11, 2026 · 14 min read