About
Hey, I’m Sebastian Lindgren
I’m a digital marketing specialist with over 10 years of experience in web analytics and data-driven decision making. I’ve helped hundreds of businesses — from bootstrapped startups to enterprise teams — set up analytics that actually drive decisions, not just collect dust in dashboards.
Why Wonster Analytics?
Most analytics guides fall into two camps: either “install a tracking code and you’re done” or “build a custom data pipeline with BigQuery.” There’s a huge gap in between — and that’s exactly where most marketers and business owners live.
I started Wonster Analytics to bridge that gap. Every guide here is written from hands-on experience, tested on real projects, and structured so you can implement it today — not after a week-long course.
No fluff. No unnecessary jargon. No “it depends” without showing you what it depends on.
What I Cover
Analytics Alternatives
In-depth reviews and comparisons of Matomo, Plausible, Fathom, Umami, and other Google Analytics alternatives. Find the right tool without the trial-and-error.
Privacy Analytics
GDPR-compliant tracking, cookieless analytics, consent management, and server-side implementations. Stay compliant without losing data.
Conversion Tracking
Custom events, goal setup, e-commerce tracking, attribution models, and cross-domain tracking. Know exactly what drives your revenue.
Funnel Analysis
Building and optimizing conversion funnels, drop-off analysis, micro-conversions, and checkout optimization. Find where users leave — and fix it.
My Approach
Practical First
Every guide includes step-by-step instructions you can follow today. Theory serves the practice, not the other way around.
Tested & Verified
I test every tool and technique on real projects before writing about it. No sponsored content, no guesswork.
Privacy Matters
Analytics should work without compromising user privacy. You’ll find privacy-first approaches throughout the site.
My Story
I started my career at a digital marketing agency in Stockholm, buried in spreadsheets and trying to figure out why campaigns weren’t converting. That’s where I fell in love with analytics — the moment data told me exactly what was happening, I knew this was my thing.
Over the past decade, I’ve worked with e-commerce brands, SaaS companies, and startups across Europe. I’ve set up hundreds of analytics implementations, built dashboards that teams actually use, and helped businesses understand not just what happened — but why.
When the GDPR wave hit and Google Analytics became a compliance headache, I started digging deep into privacy-first alternatives. That research became the foundation of Wonster Analytics — a place where analytics practitioners can find honest, practical guidance for the modern web.
Let’s Connect
Have a question about analytics? Working on a tricky tracking setup?
Want to suggest a topic for a future guide? I’d love to hear from you.